The Main Issues

There are a range of different issues which make this proposed development both inappropriate and impractical in this unique and special location.

• Does the scheme conform with planning policy? It’s a major development in an Area of Outstanding Natural Beauty, two and a half times bigger (gross internal area) than the original Pink Hotel.

• Can it actually be built, given the fragile state of the cliff and the Rocky Lane approach?

• Can the access issues be properly resolved, both in the construction and operational phases? Current congestion along Rocky Lane is already a huge problem, especially in the summer.

• Have all the major environmental and ecological issues been fully resolved?

• In reality, is the scheme financially viable?

• If not, will the ‘apart-hotel’ holiday-let restriction soon be lifted, in effect resulting in a second-home housing estate on a protected beach, as with the previous scheme.